China’s Market Regulator Issues Guidelines on the Use of “Absolute Terms” in Advertising

China’s Market Regulator Issues Guidelines on the Use of “Absolute Terms” in Advertising

Reported by Sinosciences Group

New guidelines for using superlatives in advertising in China set clearer boundaries for permitted use and help to reduce unfair penalties.

New guidelines for using superlatives in advertising in China set clearer boundaries for permitted use and help to reduce unfair penalties.

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China’s Market Regulator Issues Guidelines on the Use of “Absolute Terms” in Advertising

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